target audience

Target audience;

Our target audience for our film is young and teenage children also it can be a film watched with the whole family. Mainly the marketing would be for middle age boys that were interested in sport and adventure. Are target market is just all children, teenage and young children but we have focused on male because of the sporty basketball theme, which seems to interest mostly boys, we choose this because we thought this would be the biggest market opening. The film we have made wont just be for children it can be for families as well because of its easy going and humorous topics and themes. It’s for children over the age of about 10 because of its slightly mature punch lines and gags which over 10 year olds are expected to laugh at. I think it could appeal to adults too because of its humour and silliness along with a good story line and a good sense of adventure. Its mainly targeted for males because we thought the market was bigger for males in the sporting and adventure genre, that’s why we have aimed our advertising and branding more towards the male tastes.